Wednesday, January 16, 2008

iTraining 2.0

By now you've heard the term Training 2.0. The concept is closely tied to Web 2.0 which purports to take the web from the browser to multiple devices you are likely to have on your person at any given point in time: wireless phone, PDA, MP3 player, etc.

The goal with Training 2.0 is to then take web-based training (WBT) to those same devices ... only I think we're missing something here. I have several clients that are begging for Training 2.0 services and in so doing are completely ignoring several fundamental adult learning theory arguments.

We know 70% of adults learn best visually, 23% do so kinesthetically, and 7% learn best using auditory means. Pushing training to smaller devices that don't easily provide visual, kinesthetic, and auditory styles of delivery will reduce overall learning and retention.

Let me introduce, instead, iTraining 2.0...a simple concept in which all the former modes of training are not forgotten but instead they are enhanced both online (WBT) and in the training 2.0 environment.

iTraining 2.0 will let all students take training in the mode best suited for them. It may be the standard talking head video, accompanying slide show, perhaps the old standby scrolling text is there as well. Additionally, it will include other styles of delivery similar to the UPS whiteboard commercials or this whiteboarding gem from Matt Dickman, and it should include what I'll call the new felt-board version of training, a great example can be seen here. Plus it MUST include both podcast and blog versions of the exact same training.

iTraining 2.0 approaches training from all angles best suited to the learner and the results of using the iTraining 2.0 method will be greater take rates on training programs, increased retention, high transference, and stronger feedback and evaluation methods ... all leading to greater work efficiency, personal and professional goal attainment, higher sales results, better customer service, and a much improved overall customer experience.

Don't take your training TO the Training 2.0 space. Instead, include the 2.0 space and because of it, enhance your current WBT so it remains the foundation for your training development and delivery efforts. When you have done this, you will have achieve a perfect balance allowing for the greatest learning. I call it iTraining 2.0.